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Kalamazoo Times

Monday, November 17, 2025

THE CITY OF KALAMAZOO: Gift card stimulus program is helping retailers over a rough patch in downtown Kalamazoo

Restaurant

The City of Kalamazoo issued the following announcement on March 28.

Just as restaurants and small businesses look for a boost, some in downtown Kalamazoo appear to have found 2,000 small, plastic pick-me-ups.

Two thousand gift cards, with a combined value of about $70,000, were sold last week to support downtown businesses. Those sales came just as many merchants began trying to survive the loss of sales resulting from the coronavirus pandemic.

The first 1,000 gift cards were sold in about three days after the Kalamazoo Downtown Partnership launched the Gift Card Stimulus Program. The organization added $10 to the value of any $25 gift card purchased for a downtown business.

Original source can be found here.

Source: The City of Kalamazoo

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