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Kalamazoo Times

Thursday, November 21, 2024

Farrell of Bell's Brewery on product line expansion: 'Not just any hazy IPA could join the Hearted family'

Beer

The Bell's Brewery Two Hearted India Pale Ale family | Bell's Brewery/Facebook

The Bell's Brewery Two Hearted India Pale Ale family | Bell's Brewery/Facebook

A Kalamazoo-based brewery has announced that it will be adding to its product line of coveted craft beers.

Bell’s Brewery will be launching Hazy Hearted and IPA Variety Pack as part of its Two Hearted India Pale Ale family brand, a recent press release from the company said.

“Not just any hazy IPA could join the Hearted family, so we worked for years to craft a flavorful beer that brings out the fruity taste IPA drinkers love, while maintaining the quality and balance Two Hearted IPA fans have come to expect,” Andy Farrell, brewmaster at Bell’s Brewery, said in the release.

The tropical, fruit-based Hazy Hearted IPA has a 7.5% alcohol by volume.

“Growing the Two Hearted brand family has been a long-term goal at Bell’s,” Carly Davis, Bell’s Two Hearted Brand manager, said in the release. “We were intentional about honoring Two Hearted’s 25-year legacy when creating Hazy Hearted, Big Hearted and Change of Heart and it was imperative that these new beers could sit alongside our iconic Two Hearted IPA, and be equally enjoyed for their perfected flavor profiles. We couldn’t be more excited to share these new beers with IPA fans and expand upon Two Hearted long standing heritage.”

Consumers throughout the state are expected to receive six-pack cans and single-serve 19.2-ounce cans at available retailers by January 2023. Those interested in enjoying the new Hazy Hearted IPA can also visit Bell’s Eccentric Café located at 355 E. Kalamazoo Ave. in Kalamazoo.

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